Station Profile 

Format & Call Letters

Hip Hop & R & B -  KMDX FM

Format Description

106.1 MDX, The People Station, is San Angelo's exclusive Hip Hop & R&B Station. 

106.1 MDX targets affluent adults 18 to 49 and women 18 to 34 in their prime acquisition years. 106.1 MDX also performs well in the 18 to 44 demographic. 

106.1 MDX is designed to reach active consumers. We strive for cutting-edge, yet familiar variety and continuous music sweeps to keep our audience entertained.

106.1 MDX is designed to reach active consumers in their prime spending years.

Artist Profile: 106.1 MDX's music is frequently researched in order to quickly adjust to new trends and peak performers. 106.1 MDX plays great artists like Ariana Grande, Travis Scott, Meek Mill, City Girls, J. Cole, Lil Baby, Tory Lanez,Beyonce, Taylor Swift, Drake, Justin Bieber, Kendrick Lamar, Sza, Post Malone, Nikki Menage, Bruno Mars, Cardi B, Ariana Grande, The Weekend, Migos, Camilo Cabello and more.

106.1 MDX Philosophy: 106.1 MDX is committed to its continued level of outstanding involvement in the community. 

106.1 MDX provides the perfect atmosphere for successful advertising: a potent and effective sales force, a strong Web presence and a loyal support staff dedicated to providing quality service. 

Get your message out to thousands of potential new customers each week with 106.1 MDX FM.

Demographic Profile 

106.1 MDX has a wide demographic appeal with consumers who have large purchasing power! 

Age: 106.1 MDX super serves San Angelo and surrounding areas targeting Adults 18 to 49.

Gender: Approximately 60% of 106.1 MDX listeners are female while 40% are male.

Education: Almost 40% of 106.1 MDX's adult listeners have attended college.  

Occupation: 106.1 MDX targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

The Churban lifestyle includes every ethnic group and 106.1 MDX offers the most diverse audience in the Alexandria area. 50% of 106.1 MDX audience is African American and 50% are white. 

Employment: 46% of 106.1 MDX listeners are employed and earn $ 25K to $45K. 

106.1 MDX listeners are in their prime earning and spending years.

Lifestyle Profile

106.1 MDX listeners have high disposable income and great purchasing power!

Income: Over 30% of 106.1 MDX adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. Over 30% have a annual income of $50,000 to $100,000.

Spending: 106.1 MDX targets listeners with large purchasing power with retail sales.

Investments: 106.1 MDX targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, et.

Activities: 106.1 MDX attracts listeners who actively participate in exercise and fitness, biking, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.

Get more customers and increase sales with 106.1 MDX.

Here's Why 106.1 MDX Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

106.1 MDX targets listeners with purchasing power.

106.1 MDX Listener

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Target young adults in their prime acquisition and buying years with 106.1 MDX.

Wake Up With Dana Cortez Show Weekday Mornings On 106.1 MDX 

Start your mornings with the Dana Cortez Show, the #1 ranked morning show and conversations that get your blood pumping exclusively on 106.1 MDX!

The Dana Cortez Show features an ensemble cast led by one of radio’s rising stars and one of the first Latinas to host a nationally syndicated show. 

"Today’s audience expects authenticity, there are no secrets and nothing is off-limits. Every morning is brimming with culture and content. Originality is at the core of everything we do! We believe our show is radio reimagined. It’s not what we do, it’s how we do it.”  said Dana Cortez.

The Dana Cortez Show has consistently achieved #1 ranking in-demo in each local market it has performed.  The show is powered by one of radio’s most dynamic casts including Cortez; DJ Automatic, her executive producer and husband; and comedian Anthony Almanzar, their best friend.

For four hours every day, the show delivers fresh, relatable content where real life is played out on the radio.

Get your day started with The Dana Cortez Show weekdays from 5 AM to 9 AM on 106.1 MDX.

106.1 MDX Coverage Map
50,000 WATTS